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TAG: rebrand

Grigg Brothers to be rebranded as Grigg

September 18, 2017By

Brandt, a manufacturer of turf and ornamental specialty products, rebrands Grigg Brothers, its turf nutrition brand, as Grigg. Logo: Grigg“Grigg has long been regarded as the premier turf nutrition line in the industry,” said John Guglielmi, national sales director of Brandt. “We felt the timing was right to update the brand and reinforce our commitment to turf science and innovation,... read more

Brickman and ValleyCrest rebrand as BrightView

December 3, 2014By

Brickman Group and ValleyCrest Landscape Cos. unveiled their new name as BrightView. The companies, located in Rockville, Md., and Calabasa, Calif., respectively, merged in June to form a $2 billion firm with 22,000 employees. The new name and logo will not be used in operations until mid- 2015 in line with the company’s implementation plan. In the interim, both Brickman... read more

LM debuts new look at GIE+EXPO

October 27, 2014By

On the cusp of and amid GIE+EXPO, LM unveiled a fully redesigned magazine. Here’s how the team rolled out its new look. For more on the redesign, read the Editor’s Note from the October issue.   read more

American Road Machinery rebrands Mulch Mule to TerrainPro

October 9, 2014By

The American Road Machinery Co. rebranded the Mulch Mule, which it acquired from Green Industry Innovators in Louisville, Ohio, in August, to the TerrainPro—Master Material Mover. “We’ve rebranded TerrainPro because the product does so much more than just the distribution of mulch,” said Tom Blackerby, CEO of American Road Machinery. “We’ve listened to customers and, based on feedback, numerous new... read more

ABM rebrands OneSource to ABM Landscape & Turf Services

August 5, 2014By

ABM unveiled it is rebranding its landscape and turf management business from OneSource Landscape & Golf Services to ABM Landscape & Turf Services. The rebrand comes on the heels of ABM’s companywide 2012 rebranding initiative and the company’s 2013 internal realignment to better service key geographic and vertical markets with its breadth of specialized services through integrated or stand-alone offerings. ABM... read more