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TAG: rebranding

Heron Lawn & Pest Control launches new brand

May 5, 2015By

Heron Lawn & Pest Control launched as a new brand called Heron Home & Outdoor, reflecting its transition to become more than a lawn care and pest control company, reports the Orlando Business Journal. “With the growing number of services we now provide, our name and identity should reflect who we are,” said Greg Clendenin, CEO of Heron. “By changing... read more

To the point

March 12, 2015By

Maybe it’s the reporter in me, but I always prefer plain language over complicated descriptions. In journalism school, they teach you to treat euphemisms like clichés—“avoid them like the plague” is the old joke. For example, someone doesn’t “pass away.” He or she dies. Workers aren’t “downsized.” They’re fired. The company doesn’t sell a “business solution.” It manufactures software. Euphemisms... read more

Backstory: National Association of Landscape Professionals

March 12, 2015By

National Association of Landscape Professionals   History   Associated Landscape Contractors of America 1961 Associated Landscape Contractors of America (ALCA) incorporated City, Calif. 1969 ALCA’s Environmental Improvement Awards launched (Now called the National Landscape Awards of Excellence) 1977 Student Career Days founded as ALCA Field Days 1990 Green Industry Conference premieres in Nashville 1993 Certified Landscape Professional (CLP) designation created (Precursor... read more

Video: Jamieson discusses PLANET rebranding process

March 2, 2015By

The Professional Landcare Network (PLANET) will rebrand as the National Association of Landscape Professionals next month. Here, President-Elect Scott Jamieson discusses the rebranding process, including how the association sought to maintain transparency and worked with a business-to-business branding agency. read more

MNLA rebrands with greenhouse hook

February 13, 2015By

The Maryland Nursery & Landscape Association (MNLA) rebranded to the Maryland Nursery, Landscape, & Greenhouse Association (MNLGA). The change, which members approved at the association’s annual meeting in January, comes as a result of the planned dissolution of the former Maryland Greenhouse Growers Association and the invitation for those members to join the existing and renamed association. MNLGA will introduce... read more

PLANET plans Great Escape in Bahamas Feb. 26-28

January 13, 2015By

The Professional Landcare Network’s (PLANET’s) Great Escape event will be held at Atlantis in Paradise Island, Bahamas, Feb. 26-28. Early-bird registration pricing is in effect until Feb. 6. Great Escape brings together landscape industry company owners and upper-level management for a few days of networking and leadership education from national speakers who focus on corporate development. An added layer to this... read more