TAG: rebranding

Amvac Environmental Products rebrands as Amguard Environmental Technologies

May 3, 2021By

American Vanguard has announced that Amvac Environmental Products (“AEP”), provider of chemistries and low-impact solutions to the professional pest, public health, golf, lawn care and ornamental markets is rebranding its businesses. The company will now operate under the new brand name Amguard Environmental Technologies. The name change reflects their commitment to providing a compelling portfolio of technology and innovative solutions... read more

Grigg Brothers to be rebranded as Grigg

September 18, 2017By

Brandt, a manufacturer of turf and ornamental specialty products, rebrands Grigg Brothers, its turf nutrition brand, as Grigg. Logo: Grigg“Grigg has long been regarded as the premier turf nutrition line in the industry,” said John Guglielmi, national sales director of Brandt. “We felt the timing was right to update the brand and reinforce our commitment to turf science and innovation,... read more

BrightView rebranding begins

March 17, 2016By

Now through mid-summer, BrightView is rolling out its new brand. This process follows the integration of The Brickman Group and ValleyCrest Cos. The companies merged in mid-2014 and announced the new name and brand in December 2014. “This is a significant day as we take the next step in communicating BrightView and the promise of delivering confidence from excellence,” said... read more

Belgard unveils new brand identity

October 28, 2015By

Belgard unveiled its new brand identity and logo at the 2015 Hardscape North America (HNA) conference.   “This new brand initiative reflects Belgard’s evolution to become more than a company that creates beautiful, timeless and durable products but one that is synonymous with outdoor living,” said Jackie Paulsen, marketing director of Belgard. “We believe that outdoor living is essential to the... read more

LandCare’s Bogan reveals rebranding details, new trucks

June 4, 2015By

It’s not a huge surprise that TruGreen LandCare dropped the first part of its name earlier this week, rebranding to LandCare. But some of the things CEO Mike Bogan shared with LM about the company’s rebranding process were unexpected. First, the trucks and trailers will be orange. The company refers to the new hue as “tangerine.” Rather, the new truck introductions... read more

TruGreen LandCare rebrands

June 3, 2015By

TruGreen LandCare, based in Ijamsville, Md., rebranded, changing its name to LandCare. A new logo and colors also debuted along with the tagline, “Your Land. Our Care.” The brand was developed with input from branch teams. CEO Mike Bogan, a former Brickman executive who took the helm in 2014, met with several hundred team members across all 50 branches over... read more