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TAG: Recruiting

How to use Facebook ads for recruiting

April 12, 2018By

We’re all beginning to realize the power of social media and social media marketing for business. Notably, the most popular social media platform in the world is also a great place to advertise for new employees. Traditional job boards, such as Indeed, Job Monster, ZipRecruiter and more, are the first place many business owners go to place help wanted ads.... read more

Why some companies are turning to Puerto Rico for labor

April 21, 2017By
Landscape workers. Photo: ©istock.com/WoodenDinosaur

Why—and how—some landscape companies are recruiting workers from Puerto Rico. Late last year, William Merkler was on vacation in Puerto Rico, thinking about how he would reconcile his landscape firm’s contracts with the new prevailing wage the Department of Labor told him he must pay his H-2B guest workers this year—a 17 percent increase. “We contacted our clients and told... read more

March 2016 Web Extra: Recruiting card template

March 29, 2016By

In the March 2016 Editor’s Note, Editor Marisa Palmieri highlighted an approach LM columnist Mel Kleiman recommends for recruiting new employees: the recruiting card. Potential employees are all around you, he says. Owners and managers struggling to find good workers should create these cards and hand them out whenever they receive good service. Recruiting cards are the same size as... read more

Employer of choice

March 18, 2016By

To recruit and retain workers, smart landscape companies leverage culture, compensation and technology. Every morning, Chris Joyce greets every one of his employees. He stands in the parking lot, shakes their hands and says “hello” to each member of the team, which amounts to about 140 people in the summertime. “I’ve been doing it since when I started and only... read more

Editorial Advisory Board: Successful recruiting tactics

March 8, 2016By

What one thing separates companies that are succeeding in recruitment from ones that aren’t? Landscape Professionals Richard Bare Arbor-Nomics Turf Norcross, Ga. “You have to create an environment to draw the best and the brightest because people come in from an ad, look around and say, ‘Is this where I want to spend the best days and years of my... read more

Editor’s Note: Changing how we look at the hiring process

March 8, 2016By

As I researched and reported on our cover story about the labor shortage in the landscape industry—and all service industries, really—I put in a call to our resident HR expert, our quarterly Business Basics: People columnist, Mel Kleiman. He’s known for his practical advice on recruiting and retaining frontline associates, and he helps employers all over the country address these... read more