TAG: reputation management

Communication Coach: The Google tool that will help you dominate local searches

November 28, 2018By

When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard of marketing because they carry with them the strength of trusted relationships. That influence is why they predictably convert prospective buyers into new customers. In my joint survey with Landscape Management, 87 percent of... read more

January 2014 Web Extra: How to ask for positive online reviews

January 21, 2014By

In the January 2014 issue of Landscape Management, landscape contractor Jim Lewis wrote about how companies can manage their online reputations. Here, he specifically addresses asking customers for positive reviews. What’s the best way to get a positive review from a client? Ask for it after the job is finished, right after a customer has given you a big compliment.... read more