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TAG: reputation management

Communication Coach: One of the most overlooked marketing opportunities

September 9, 2020By
Photo: HAKINMHAN / iStock / Getty Images Plus/Getty Images

Most business owners are familiar with the basics of their Google My Business (GMB) profile, but they are overlooking one of its dark secrets. A GMB profile is a mini-website Google gives us to cultivate relationships with prospective clients. Most of us are already doing that with our websites and social media channels. However, Google controls two-thirds of all organic... read more

Communication Coach: The Google tool that will help you dominate local searches

November 28, 2018By

When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard of marketing because they carry with them the strength of trusted relationships. That influence is why they predictably convert prospective buyers into new customers. In my joint survey with Landscape Management, 87 percent of... read more

How to ask for positive online reviews

January 21, 2014By

In the January 2014 issue of Landscape Management, landscape contractor Jim Lewis wrote about how companies can manage their online reputations. Here, he specifically addresses asking customers for positive reviews. What’s the best way to get a positive review from a client? Ask for it after the job is finished, right after a customer has given you a big compliment.... read more