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TAG: residential landscaping

How to sell a landscape ‘experience’

November 5, 2014By

Jim O’Brien encourages his customers to be active participants in the development of their landscapes. The owner of Wilmette, Ill.-based O’Brien & Co. Landscape, believes property owners are willing to invest more in their properties if he sells them as an experience rather than a landscape. For example, O’Brien has been known to purposefully leave out a single patio brick... read more