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TAG: return on investment

Framing water management

September 20, 2015By
Photos: Smart Water Management

One irrigation pro says selling water management on ROI is not the best approach. When I started my business I thought return on investment (ROI) was the best way to frame water management. But I quickly learned that’s not how it works in the property management world. Why? Bigger numbers sound, look and feel better. These are the same numbers... read more

Measure your marketing ROI

October 22, 2014By

The truth is many landscape contractors know little about marketing. Honestly, what do you know about marketing? Is yours even working? Do you know for sure? How do you know? I’m sure some of you are muttering: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” With modern analysis, that variance has... read more

Your most important buying decision

October 22, 2014By

What’s the most important buying decision you’ll ever make? No matter what your answer, there’s a proven system that ensures you always get the highest possible return on your investment. This system is used by governments, corporations and startups worldwide for one reason and one reason only: It works. And, yet, this system is routinely ignored when it comes to... read more