TAG: Sarah Pfledderer

The new norm?

January 14, 2014By
Photo: Lynn Ketchum, Oregon State University

Suppliers discuss the underlier for turfseed shortages and high prices. Gone are the days when turfseed fields dominantly cloaked the surfaces of Willamette Valley, Ore. Crops such as wheat, corn and soybeans overtake the grounds that once were boasted as the world’s turfseed capital. Meanwhile, lawn care professionals have been pulling more money out of company bank accounts to pay... read more

Marketing moguls

January 14, 2014By

In a state where water conservation may be more of an afterthought than a leading concern, Glen Allen, Va.-based James River Grounds Management (JRGM) acknowledged the matter from a marketing standpoint better than any other contractor in the country, as seen by the Irrigation Association (IA). The full-service company, which is 10 percent irrigation, won the contractor category of the... read more

Spotlighting spaces, locking in leads

January 14, 2014By

Through its Outdoor Living Spaces Tour, Tussey Landscaping markets itself amid giving back. Arla Bratton had only one product in mind to add to her landscape when she set out on Tussey Landscaping’s Outdoor Living Spaces Tour two years ago: Bubbling rocks. “That’s what I was interested in to begin with, just the bubbling rocks,” she says. “Then I saw... read more

Tracking time vs. measuring value

December 3, 2013By

Design/build pros weigh in on the art of charging design fees. There’s a tale about Pablo Picasso that begins with the artist sitting in a cafe, sketching a woman in his view. The picture took all but five minutes to craft, but he alleged to the woman it would cost her $2,000 to own. While not charging for the minutes to... read more

LM staff app picks

December 3, 2013By

I don’t know about you, but I always want to know what technology tools others are using to make their lives easier. After all, that’s the inspiration for this month’s cover story. As we were working on this issue, it occurred to me that I’d never asked my co-workers their favorite business-related apps. So, I inquired. Here’s what I found out.... read more

35-mph grass: Ecolawns

November 7, 2013By

Envision a lawn that needs to be mowed only a couple times a year. Your customers are likely ecstatic about the reduction of landscaping costs and so much so you make up the slump in revenue from new work, per their referrals. Sound too good to be true? It is. But this was the overrated notion for ecological lawns, aka... read more