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TAG: search engines

How Google is elevating conversational search

December 23, 2019By
Person with a smartphone (Photo: Ivanko_Brnjakovic/iStock Editorial / Getty Images Plus/Getty Images)

Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable of understanding content based on its context from associated phrases and sentences. This essentially kills traditional keyword optimization. For years,... read more