TAG: Seth Nicholson

The Bruce Co. adds $1M in revenue with acquisition

April 18, 2016By

The Bruce Co.’s recent acquisition of Landscape Care in Verona, Wis., will add about $1 million in revenue, according to company President Seth Nicholson. But since Landscape Care offered only landscape maintenance services, Nicholson is thinking bigger. With The Bruce Co.’s additional offerings, there is potential for new business within Landscape Care’s existing customer base, he said. “We have the opportunity to add a... read more

The Bruce Co. shares retention tips at CENTS

January 13, 2016By

Green industry members from across the Midwest converged on the Greater Columbus Convention Center in Columbus, Ohio, Jan. 11-13 for CENTS 2016, hosted by the Ohio Nursery & Landscape Association. Attendees struggling with labor issues had the opportunity to learn from the father-son team at The Bruce Co., which has mastered employee retention. The Wisconsin-based firm has employees that have served the... read more

The Bruce Co. dubs four executives

May 8, 2015By

The Bruce Co., headquartered in Middleton, Wis., dubbed four new executive leaders to its team: Seth Nicholson, president; Michael Koeppen, chief financial officer; Thomas Raemisch, vice president of sales and marketing; and Steven Short, senior vice president. Bliss Nicholson, previous president of the company, will continue to serve as CEO and chairman of the board of directors. “With the most... read more