Shaun Kanary, director of demand Generation for Kuno Creative, shares an in-depth guide to creating a successful Facebook job post. To learn more about using Facebook ads for recruiting, check out his April 2018 article, How to use Facebook ads for recruiting. read more
We’re all beginning to realize the power of social media and social media marketing for business. Notably, the most popular social media platform in the world is also a great place to advertise for new employees. Traditional job boards, such as Indeed, Job Monster, ZipRecruiter and more, are the first place many business owners go to place help wanted ads.... read more
In the past year, Google has changed the format of the ads it shows to make them look more like the organic listings that appear below them. The company has done so because searchers are 60 percent more likely to click on the organic listings rather than a paid ad. However, this percentage can be misleading, and a well-written ad... read more
We look at review sites from the contractor’s perspective. Want to get a rise out of a landscape contractor? Mention home-service review sites like Angie’s List or HomeAdvisor. To those who love them, the sites are business-building, lead-generating machines. To those who despise them, many of whom have renounced them, they’re swindling schemes sucking the marketing dollars from unsuspecting small... read more
Our expert panelists weigh in on the biggest mistakes they see in each of their areas of specialization. A novice lawn care operator is likely going to struggle, even with some basic training. It takes years of practice to become an expert at anything. While you might be the best turf manager on the block, there’s likely another area where... read more
Instagram ads, which are connected to Facebook’s powerful advertising platform, leverage powerful demographic and interest-based targeting, allowing you to show advertisements to a precise audience in a specific area. The platform constantly acquires user data, analyzing each and every post, allowing marketers to take advantage of that information. These data are valuable to advertisers in the green industry. For instance,... read more
