Shaun Kanary, marketing director for Weed Pro, talks about how you can improve your Facebook marketing strategy through custom audiences. read more
Meerkat. Periscope. Vine. Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just a few of the free tools you can use to help promote and sell your green industry services. Social media... read more
Often I’m asked for my opinion on creating a properly optimized website and what areas to focus on during the process. If there’s one thing I strive to teach my students in every marketing class I teach, it’s that what you or your coworkers want is irrelevant. It’s all about what your consumer wants. Get the opinions of your typical... read more
Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more
Shaun Kanary, director of marketing for Weed Pro, discusses the best social media channels for the green industry. He also explains how to grow your social channels and improve their effectiveness, as well as where social media fits into the consumer decision process. In addition, Kanary analyzes the 4E social media model and describes how to manage and measure social... read more
