Shaun Kanary, marketing director for Weed Pro, talks about how you can improve your Facebook marketing strategy through custom audiences. read more
Meerkat. Periscope. Vine. Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just a few of the free tools you can use to help promote and sell your green industry services. Social media... read more
Often I’m asked for my opinion on creating a properly optimized website and what areas to focus on during the process. If there’s one thing I strive to teach my students in every marketing class I teach, it’s that what you or your coworkers want is irrelevant. It’s all about what your consumer wants. Get the opinions of your typical... read more
