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TAG: social media advertising

Step by Step: How to advertise on Facebook

June 12, 2017By
illustrations: David Preiss

For many business owners, social media, particularly Facebook, is an integral part of their marketing efforts. In addition to staying connected with their current customers, advertising through Facebook can provide a relatively easy and inexpensive way to attract new ones. Any company with a Facebook page can advertise on the site, and rates begin at a minimum of $5 per... read more

Marketing/tech: Social media advertising

December 30, 2014By

Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more