TAG: social media

Communication Coach: How to make content marketing a business practice for your landscape firm

September 12, 2018By

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more

Labor Tip: Dial up digitally

April 2, 2018By
Photo: ©istock.com/milindri

It’s a repeated theme within the green industry: Everyone is concerned about the labor market. “It’s basically shifted from an employer market to an employee market,” says Steve Cesare, an HR consultant at landscape business consulting firm, The Harvest Group. With so many available positions, how can landscape pros staff up? Cesare recommends dialing up digital presences to attract top... read more

Indie Award semifinalist Mower Man reaches thousands on social media

December 6, 2016By

David Ovando’s origin story mirrors that of many industry professionals. What started as a side job, cutting a few lawns to make a little extra money, turned into a career and a passion. “I just wanted to make $600 to pay rent,” said Ovando, owner of Mower Man Lawn Services in McKinney, Texas. “In the first couple months, I made $10,000-$15,000,... read more

Finding the true value in creating online content

May 9, 2016By
Photo: ©istock.com/mactrunk

How one lawn care company leverages Facebook. Many business owners don’t see the true value in engaging and creating content for their online followers. Once my General Manager Kevin Adan and I embraced this tactic as another part of our marketing pillar, we saw our business grow. Since my lawn care business, Weed Man of Roswell, began implementing a social... read more

Kemerling to discuss content marketing at The Lighting Summit

December 23, 2015By

Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more

Web Extra: 5 ideas for video marketing

July 31, 2015By

Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this into achieving business objectives? Obviously, the best way to learn what works and what doesn’t with your social audience is to download the apps and begin to experiment yourself. Trial and error is always the... read more