TAG: social media

Communication Coach: Why marketing is hard and how to fix it

April 30, 2019By
Viewing laptop (Photo: iStock.com/ZoneCreative)

Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more

Editorial Advisory Board: March 2019

March 22, 2019By

What’s your best advice to help landscape pros get through spring preparations? Landscape Professionals Richard Bare Arbor-Nomics Turf Norcross, Ga. “Take things one day at a time. Have a plan and a budget and stick to it. Also, delegate, delegate and then delegate some more!” Troy Clogg Troy Clogg Landscape Associates Wixom, Mich. “Plan for the spring in the fall.... read more

Editorial Advisory Board: February 2019

February 20, 2019By

What are the best strategies for recruiting through social media? Landscape Professionals Richard Bare Arbor-Nomics Turf Norcross, Ga. “I don’t think we’ve recruited much through Facebook or LinkedIn. We use Indeed quite heavily and have had great results with it.” Troy Clogg Troy Clogg Landscape Associates Wixom, Mich. “We all work with people we know and trust. Therefore, the best... read more

Tip sheets

September 24, 2018By

LANDSCAPES 2018 Attendee Tip Sheets | PDF Downloads   Social Media: Beyond the Basics Making Your Post POP! Multimedia + SEO for Boosting Engagement                     For more information, contact Bethany Chambers at bchambers@northcoastmedia.net.   read more

Communication Coach: How to make content marketing a business practice for your landscape firm

September 12, 2018By

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more

Labor Tip: Dial up digitally

April 2, 2018By
Photo: ©istock.com/milindri

It’s a repeated theme within the green industry: Everyone is concerned about the labor market. “It’s basically shifted from an employer market to an employee market,” says Steve Cesare, an HR consultant at landscape business consulting firm, The Harvest Group. With so many available positions, how can landscape pros staff up? Cesare recommends dialing up digital presences to attract top... read more