TAG: social media

Kemerling to discuss content marketing at The Lighting Summit

December 23, 2015By

Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more

Web Extra: 5 ideas for video marketing

July 31, 2015By

Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this into achieving business objectives? Obviously, the best way to learn what works and what doesn’t with your social audience is to download the apps and begin to experiment yourself. Trial and error is always the... read more

Video saved the landscape marketer

July 7, 2015By

Meerkat. Periscope. Vine. 
Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just a few of the free tools you can use to help promote and sell your green industry services. Social media... read more

Celebrate July with a #SmartSelfie, IA says

July 2, 2015By

With July comes Smart Irrigation Month, a public awareness campaign launched in 2005 by the Irrigation Association (IA) to emphasize the importance of water-use efficiency. This year, the IA is asking irrigation and landscape professionals to help spread the word on social media. It also offers some free resources for pros on its website. “2015 marks the 10th year that... read more

Marketing/tech: Social media advertising

December 30, 2014By

Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more

Ep. 107: Is your social media social?

November 25, 2014By

Shaun Kanary, director of marketing for Weed Pro, discusses the best social media channels for the green industry. He also explains how to grow your social channels and improve their effectiveness, as well as where social media fits into the consumer decision process. In addition, Kanary analyzes the 4E social media model and describes how to manage and measure social... read more