Jeff KorhanNov 3, 2023
If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a…
Kelly DowellNov 3, 2023
LinkedIn is the world's largest professional networking site with more than 560 million users, making it the go-to social media for job seekers and job recruiters. If you’re looking for management candidates to help you grow your landscaping business, LinkedIn…
LM StaffNov 3, 2023
It’s a repeated theme within the green industry: Everyone is concerned about the labor market. “It’s basically shifted from an employer market to an employee market,” says Steve Cesare, an HR consultant at landscape business consulting firm, The Harvest Group.…
Dillon StewartDec 7, 2016
David Ovando’s origin story mirrors that of many industry professionals. What started as a side job, cutting a few lawns to make a little extra money, turned into a career and a passion. “I just wanted to make $600 to…
Jim McClureNov 3, 2023
How one lawn care company leverages Facebook. Many business owners don’t see the true value in engaging and creating content for their online followers. Once my General Manager Kevin Adan and I embraced this tactic as another part of our…
LM StaffAug 14, 2023
Shaun Kanary, marketing director for Weed Pro, talks about how you can improve your Facebook marketing strategy through custom audiences.
Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling's presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,”…
Shaun KanaryFeb 21, 2024
Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this into achieving business objectives? Obviously, the best way to learn what works and what doesn’t…
Shaun KanaryNov 3, 2023
Meerkat. Periscope. Vine. Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just…
With July comes Smart Irrigation Month, a public awareness campaign launched in 2005 by the Irrigation Association (IA) to emphasize the importance of water-use efficiency. This year, the IA is asking irrigation and landscape professionals to help spread the word…
Marisa PalmieriNov 3, 2023
Why this lighting company focuses on three key marketing segments. Jerry McKay loves marketing. The owner of McKay Landscape Lighting in Omaha, Neb., has a lot of ideas, but chasing too many of them doesn’t always get the best results.…
Social media for business is an enigma. One of the questions I most often get asked is: "I'm a small business with a limited number of followers/fans. It doesn't do me any good to get involved with social media because…
Shaun Kanary, director of marketing for Weed Pro, discusses the best social media channels for the green industry. He also explains how to grow your social channels and improve their effectiveness, as well as where social media fits into the…
LM StaffAug 15, 2023
The Toro Co. selected four finalist organizations for its “Green Spaces Make Great Places” program that will compete for $15,000 in grant awards. Each of the organizations submitted a video explaining its proposed initiative and how the grant would help…
For landscape company owners looking to network with their peers, there's a new outlet on an existing social media platform to do so. Adam Linnemann, president of Linnemann Lawn Care & Landscaping, founded the Lawn & Landscape Business Professionals private…
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