TAG: social media

Indie Award semifinalist Mower Man reaches thousands on social media

December 6, 2016By

David Ovando’s origin story mirrors that of many industry professionals. What started as a side job, cutting a few lawns to make a little extra money, turned into a career and a passion. “I just wanted to make $600 to pay rent,” said Ovando, owner of Mower Man Lawn Services in McKinney, Texas. “In the first couple months, I made $10,000-$15,000,... read more

Finding the true value in creating online content

May 9, 2016By
Photo: ©istock.com/mactrunk

How one lawn care company leverages Facebook. Many business owners don’t see the true value in engaging and creating content for their online followers. Once my General Manager Kevin Adan and I embraced this tactic as another part of our marketing pillar, we saw our business grow. Since my lawn care business, Weed Man of Roswell, began implementing a social... read more

Kemerling to discuss content marketing at The Lighting Summit

December 23, 2015By

Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more

Web Extra: 5 ideas for video marketing

July 31, 2015By

Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this into achieving business objectives? Obviously, the best way to learn what works and what doesn’t with your social audience is to download the apps and begin to experiment yourself. Trial and error is always the... read more

Video saved the landscape marketer

July 7, 2015By

Meerkat. Periscope. Vine. 
Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just a few of the free tools you can use to help promote and sell your green industry services. Social media... read more

Celebrate July with a #SmartSelfie, IA says

July 2, 2015By

With July comes Smart Irrigation Month, a public awareness campaign launched in 2005 by the Irrigation Association (IA) to emphasize the importance of water-use efficiency. This year, the IA is asking irrigation and landscape professionals to help spread the word on social media. It also offers some free resources for pros on its website. “2015 marks the 10th year that... read more