For years, the only thing that made sense about the building that housed Chris Brown’s lawn care company was the inexpensive monthly mortgage payment. Hesitant to invest in a larger, more costly space, Brown and his crews worked around the building’s shortcomings — and made life harder for themselves. After a year of analyzing all the things they were wasting... read more
Smart Rain launched its new and updated web application that will help landscapers and property managers better manage their irrigation watering needs. The web app will feature some key enhancements including interactive Google mapping in map view as well as improved user experience on any desktop computer, laptop or other device. The web app officially launched on Nov. 5. Smart... read more
Husquvarna released EPOS technology, a satellite-based navigation system for its Automower robotic mowers. Husqvarna EPOS satellite-based technology can create virtual boundaries for professional robotic mowers with an accuracy of up to 1.18 inches. The company said this innovation will increase the flexibility and use of robotic mowers into areas that were traditionally challenging for robotic lawn mowers, such as passing hard surfaces.... read more
Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose. read more
Todd and Kurt LaButte, like many in the landscape industry, started young with a couple of push mowers, mowing neighbors’ lawns. Todd, being the older of the LaButte brothers (he was No. 5 of eight children, and Kurt was the youngest), named the company Todd’s Services. “We started in 1979, my brother and I,” Kurt LaButte says. “It was unique... read more
I write this series of articles highlighting BrightView’s financial results because I know that landscape companies can compete and win against BrightView — bigger is not always better, and in some cases, it is worse. While bigger is not always better, bigger usually means more strategic planning, more structure and discipline in execution and more technology utilization. Why? Those practices... read more
