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TAG: the bruce co.

Benefits of compact equipment attachments

September 16, 2016By
Photo: JCB

Compact equipment attachments expand a contractor’s toolbox and create the opportunity for creative solutions when on-the-job problems arise. Attachments are like a third arm for The Bruce Co. in Middleton, Wis. In fact, Operations Manager Barry Paar struggles to think of a time the company was “saved” by attachments—most jobs are centered around them in the first place. “Oh boy,... read more

The Bruce Co. adds $1M in revenue with acquisition

April 18, 2016By

The Bruce Co.’s recent acquisition of Landscape Care in Verona, Wis., will add about $1 million in revenue, according to company President Seth Nicholson. But since Landscape Care offered only landscape maintenance services, Nicholson is thinking bigger. With The Bruce Co.’s additional offerings, there is potential for new business within Landscape Care’s existing customer base, he said. “We have the opportunity to add a... read more

M&A outlook: Eyeing their moves

October 10, 2013By

Green Industry buyers and sellers aren’t making many moves just yet. The mergers and acquisitions (M&A) market has been the equivalent of an ever-long chess game for the Green Industry in 2013. Buyers and sellers are simply strategizing and waiting to make a move before yearend—or in some circumstances make no move at all. For this reason, M&A activity has... read more

The Bruce Co., Reliable form strategic alliance

February 4, 2013By

MIDDLETON, WIS. — The Bruce Co., based here, and Reliable Property Services of Eagan, Minn., have formed a strategic alliance designed to help both companies expand as the economy begins to grow again. Terms were not disclosed. Reliable, which is a portfolio company of Private Capital Management of St. Paul, Minn., will acquire The Bruce Co.’s lawn maintenance, snow and ice management... read more

Say no to ZTR mower mishaps

June 1, 2004By

Training needs to address the fact that many zero-turn operators are foreign born. read more