TAG: The Industry Pulse

Sponsor’s Word: A clear focus

October 14, 2013By

Every recession teaches us familiar lessons, and the past few years were no exception. As business owners, we are again smarter for having gone through the last economic dip. One advantage of the uncertain economy is that it forced us to focus—whether we liked it or not. If you are like me, you learned to monitor your business more closely,... read more

Consumer Market: Picking up steam

October 11, 2013By

The Green Industry benefits as residential customers become more comfortable with their finances. Green Industry companies that serve the residential market are upbeat about the direction they see this portion of the industry headed. On the recurring services side, Andrew Ziehler, owner of Ziehler Lawn & Tree Care in Centerville, Ohio, says, “Spending is picking up with customers.” In his... read more

Commercial Market: Quality comeback

October 11, 2013By

Pricing is still a concern on the commercial side of the business, but the tide may be starting to turn.  Landscape professionals on the commercial side of the business say they’re seeing some clients return to a quality- and value-driven mindset. That’s good news for these companies, as many of them may be doing some work for less than they... read more

Costs Report: Expecting increases

October 11, 2013By

Landscape companies seek savings as they plan for cost increases in many areas of their businesses. Controlling costs is a major focus of most successful businesses, and the Green Industry has been no exception to that in 2013. Todd Pugh, CEO of Todd’s Enviroscapes, a $11.5 million company in Louisville, Ohio, estimates his costs are twice a much as they... read more

Q&A: Last Question

October 11, 2013By

We asked Green Industry pros what’s on their minds right now. Chris Casselberry Owner GreenSeasons Baton Rouge, La. 2013 projected revenue: $7.1 million Service mix: 55% maintenance; 35% irrigation/landscape installation; 10 percent pest/termite control Top of mind: The H-2B seasonal guest-worker visa program. GreenSeasons has used the program for nine years but may have to drop it next year do... read more

Labor report: Force to reckon with

October 10, 2013By

As the labor market tightens, landscape contractors continue to struggle to fill key positions.   GreenSeasons, a full-service landscape company in Baton Rouge, La., “just cannot get steady workers,” owner Chris Casselberry says. The company’s annual revenue for 2012 was $7 million, and it expects to be up about $100,000 in 2013. “We could have done better, but we aren’t really... read more