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TAG: The Lighting Summit

McKay Lighting Summit dates unveiled for 2019 event

July 17, 2018By

Jerry McKay, founder of McKay Landscape Lighting, will host the 6th annual Lighting Summit for landscape lighting professionals Jan. 16-17 at the Marriott Downtown in Omaha, Neb. During the business development conference, attendees can expect a content focused agenda with topics geared toward improving business efficiencies, a tour of the McKay Landscape Lighting facilities, an evening project walk-through and networking... read more

Dates released for 5th annual The Lighting Summit

August 29, 2017By

The Lighting Summit for landscape lighting professionals will be held Jan. 17-18, 2018 at the Marriott Downtown in Omaha, Neb. During the fifth annual event, attendees can expect an agenda with topics geared toward improving business efficiencies, a tour of the McKay Landscape Lighting facilities, an evening project walk-through and peer networking opportunities. Attendance is limited to one business per... read more

Light up sales with existing clients

March 17, 2017By
Photo: LM Staff

Insights from the fourth annual The Lighting Summit, hosted by McKay Landscape Lighting. When it comes to your marketing scheme, “don’t walk over dollars to get to pennies,” says McKay Landscape Lighting Owner Jerry McKay. Marketing was the theme at The Lighting Summit, held Jan. 18-19 in Omaha, Neb. For the fourth annual event, McKay Landscape Lighting—which performs 100 percent... read more

Speaker chosen for 2017 Lighting Summit

November 3, 2016By

Pari Smart will present “Get the Job Done! Increasing Business Efficiency Through Strength Based Motivation” at the 4th annual Lighting Summit. Hosted by Jerry McKay, founder of McKay Landscape Lighting, the annual two-day conference for landscape lighting professionals will take place at the Hyatt Downtown Omaha in Omaha, Neb., Jan. 18-19. In this workshop, attendees will learn how to: recognize individual talents... read more

McKay hosts Lighting Summit

February 17, 2016By

Jerry McKay, founder of McKay Landscape Lighting, hosted The Lighting Summit Jan. 27-28 at the Embassy Suites in Omaha, Neb. In its third year, The Lighting Summit is an annual two-day gathering for landscape lighting professionals to learn and collaborate with like-minded professionals in a noncompetitive environment, McKay said. The Summit’s agenda includes educational seminars and workshops focused on business growth,... read more

Web Extra: McKay’s quarterly marketing calendar worksheet

April 1, 2015By

McKay Landscape Lighting in Omaha, Neb., focuses marketing and branding efforts on three areas: strategic partners, existing customers and new customers. To stay organized, owner Jerry McKay and his team use a quarterly marketing calendar to map out a big-picture look of what they’re going to do, when and how for the entire year. He presented an example to attendees... read more