TAG: The Lighting Summit

McKay hosts Lighting Summit

February 17, 2016By

Jerry McKay, founder of McKay Landscape Lighting, hosted The Lighting Summit Jan. 27-28 at the Embassy Suites in Omaha, Neb. In its third year, The Lighting Summit is an annual two-day gathering for landscape lighting professionals to learn and collaborate with like-minded professionals in a noncompetitive environment, McKay said. The Summit’s agenda includes educational seminars and workshops focused on business growth,... read more

Web Extra: McKay’s quarterly marketing calendar worksheet

April 1, 2015By

McKay Landscape Lighting in Omaha, Neb., focuses marketing and branding efforts on three areas: strategic partners, existing customers and new customers. To stay organized, owner Jerry McKay and his team use a quarterly marketing calendar to map out a big-picture look of what they’re going to do, when and how for the entire year. He presented an example to attendees... read more

The shining light

February 17, 2015By

Last month I traveled to The Lighting Summit in Omaha, Neb., to join the crew from McKay Landscape Lighting and their guests—16 landscape lighting professionals from across the country. Jerry McKay, a member of the LM Editorial Advisory Board, started the Summit last year to create an intimate conference and networking event for lighting professionals. It includes a few speakers,... read more