TAG: trade shows

GIE+EXPO boasts another record-breaking year

November 5, 2018By

The 2018 GIE+EXPO, held Oct. 17-19 in Louisville, Ky., topped the last four years’ events in both attendance and exhibitors. More than 24,700 people from around the world attended, representing a 3 percent increase over 2017, and the indoor show floor and outdoor demonstration area boasted 1,000 exhibits, making the 2018 GIE+EXPO the largest ever and one of the largest... read more

Midwest Green Industry Experience grows for 2018 event

May 30, 2017By

The Kentucky Nursery and Landscape Association (KNLA) will welcome its members to the 2018 Midwest Green Industry Experience in Columbus, Ohio, in lieu of holding the annual KNLA Spring Training and Showplace. The Midwest Green Industry Experience began in 2017 as a rebranded version of Ohio Nursery and Landscape Association’s (ONLA) annual conference. The 2017 convention welcomed almost 5,000 attendees for three days... read more

Ep. 90: Successful event marketing with Kevin McLaughlin of MAC Events

July 2, 2014By
Photo: Kevin McLaughlin

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: Promoting yourself through a trade show Choosing the right event Preparing and setting goals for the event Proper booth setup Pre-show marketing Incentives and discounts in the booth Employees working the booth Post show follow-up Measuring results McLaughlin is a trade show manager and partner of MAC Events,... read more

What I’m Reading Wednesday: Home building on the rise

January 15, 2014By

Here’s this week’s round-up. What are you reading that your peers might like? We’d like to know. Email me your links (mpalmieri@northcoastmedia.net) or tweet them to @LandscapeMgmt. “How to Be a Better Boss” MIT Sloan Management Review You may have heard of the Net Promoter Score to measure customer service efforts. Many companies swear by this simple survey method. Why... read more