TAG: Trugreen

TruGreen to give customer ETAs via mobile app

September 5, 2018By

TruGreen struck a partnership with two technology providers to deliver location and estimated time of arrival information to customers through the TruGreen mobile app. Real-time location technology provider Glympse has integrated its technology with the Verizon Connect field service software platform TruGreen uses to plan, deliver and execute its customer routes. “Many of our customers want to know when their specialist... read more

People on the Move: John Cowles to become next TruGreen president and CEO; Bill Walters promoted at ArtisTree; and more from Unique Lighting and NALP

August 29, 2018By

TruGreen appointed John Cowles its new president and CEO. The change will be effective Sept. 17. Prior to joining TruGreen, Cowles was President and CEO at FXI, a foam producer for the home, health care, electronics, industrial, personal care and transportation markets. Cowles is a 30-year business veteran who has held senior leadership positions at Touchstone Wireless, Kraft Foods, Campbell... read more

Trugreen taps IBM Watson for personalized lawn care ads

March 7, 2018By

To help consumers develop lawn care plans that are specific to their lawns’ needs, TruGreen is tapping IBM Watson Advertising to create interactive, personalized digital advertising. TruGreen’s Watson ad is available on The Weather Channel app, weather.com and across HGTV properties. Consumers can discover their personalized lawn plan recommendation by simply starting a conversation in TruGreen’s artificial intelligence-powered ad, using... read more

TruGreen earns top workplaces, happiest companies accolades

December 7, 2017By

The Commercial Appeal, a newspaper in Memphis, Tenn., named TruGreen one of the city’s Top Workplaces for the fourth consecutive year. The Top Workplaces lists are based on the results of an employee feedback survey administered by Energage, formerly WorkplaceDynamics, a research firm that specializes in organizational health and workplace improvement. “It’s an honor to receive the Top Workplaces award for the fourth year... read more

TruGreen acquires Turf Masters in Northeast

September 28, 2017By

In addition to recently rolling up Nashua, N.H.-based Lawn Dawg, lawn care giant TruGreen acquired Turf Masters, based in South Windsor, Conn. Terms of the transaction were not disclosed. “The Turf Masters acquisition allows us to expand our presence and build the TruGreen brand in one of our most important and strategic regions of the country,” said TruGreen spokeswoman Amy... read more

Campanella: TruGreen buying Lawn Dawg is ‘bittersweet’

September 27, 2017By

TruGreen acquired Nashua, N.H.-based Lawn Dawg last week. Terms were not disclosed for the transaction that Lawn Dawg President Jim Campanella called “bittersweet.” Lawn Dawg adds about 26,000 customers and $15 million in annual revenue to Memphis, Tenn.-based TruGreen, which did more than $1.3 billion in 2016 revenue and ranks No. 2 on the 2017 LM150 list of largest landscape... read more