TAG: Trugreen

Norman Goldenberg receives green industry communicator’s award

May 6, 2019By

Norman Goldenberg received the 2019 Environmental Communicator of the Year Award from the Turf & Ornamental Communicators Association. read more

TruGreen partners with Churchill Downs

May 1, 2019By

For the third year in a row, Churchill Downs is partnering with TruGreen to ensure the grass track is in top shape in time for the Kentucky Derby. read more

ScottsMiracle-Gro sells stake in TruGreen; proceeds to help reduce debt

March 27, 2019By

The Scotts Miracle-Gro Company, a leading marketer of branded consumer lawn and garden and hydroponic growing products, has sold its approximate 30 percent stake in TruGreen to the majority owner in a transaction in which Scotts Miracle-Gro received approximately $234 million. In 2016, the company contributed its wholly owned subsidiary, Scotts LawnService, into a joint venture with TruGreen, creating the... read more

TruGreen to give customer ETAs via mobile app

September 5, 2018By

TruGreen struck a partnership with two technology providers to deliver location and estimated time of arrival information to customers through the TruGreen mobile app. Real-time location technology provider Glympse has integrated its technology with the Verizon Connect field service software platform TruGreen uses to plan, deliver and execute its customer routes. “Many of our customers want to know when their specialist... read more

People on the Move: John Cowles to become next TruGreen president and CEO; Bill Walters promoted at ArtisTree; and more from Unique Lighting and NALP

August 29, 2018By

TruGreen appointed John Cowles its new president and CEO. The change will be effective Sept. 17. Prior to joining TruGreen, Cowles was President and CEO at FXI, a foam producer for the home, health care, electronics, industrial, personal care and transportation markets. Cowles is a 30-year business veteran who has held senior leadership positions at Touchstone Wireless, Kraft Foods, Campbell... read more

Trugreen taps IBM Watson for personalized lawn care ads

March 7, 2018By

To help consumers develop lawn care plans that are specific to their lawns’ needs, TruGreen is tapping IBM Watson Advertising to create interactive, personalized digital advertising. TruGreen’s Watson ad is available on The Weather Channel app, weather.com and across HGTV properties. Consumers can discover their personalized lawn plan recommendation by simply starting a conversation in TruGreen’s artificial intelligence-powered ad, using... read more