Syngenta Turf and Landscape launched Twitter and YouTube accounts to engage with professionals in the turf industry. “Twitter and YouTube allow us an opportunity to have a conversation digitally with our customers and to quickly share information with them online,” said Bob Goglia, head of marketing for Syngenta Turf and Landscape in North America. “We’re looking forward to joining golf... read more
On July 10, The Toro Co. will celebrate its milestone of completing 100 years in business. And as part of its centennial celebration, the company is highlighting its innovation and achievements over the years in the form of a timeline available at www.toro.com/100. Toro’s yearlong celebration of its 100th anniversary provides an opportunity to look back on the company’s achievements... read more
In conjunction with the December issue of Landscape Management, the editors surveyed readers online during October and November to determine what types of mobile devices and what social media platforms landscape professionals favor. The survey garnered 198 complete responses. Here are the results: Social media: Facebook is the favorite (Numbers don’t equal 100 due to rounding.) ... read more
WEST FARGO, ND—Bobcat Co. has launched company-sponsored social media efforts on the following social media channels: Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach enables Bobcat to increase the scope in which it engages, informs, and interacts with customers while building on more than 50 years of brand loyalty. • Facebook allows... read more
Social media adoption among Green Industry businesses has vastly improved over the past few years, but it’s likely many companies are participating in just one or two sites and haven’t quite figured out the rest yet. To help you decipher all of the different platforms and whether or not you should be using them, Chris Heiler, social media guru and... read more
