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TAG: website design

Communication Coach: Own your 2022 big goal

November 30, 2021By
(Photo: DaLiu / iStock / Getty Images Plus)

Goal setting should be uncomplicated. Settle on a meaningful target and go after it. Making it one that rallies a team requires thoughtful discussions and crafting a workable plan. Just remember what Dwight D. Eisenhower said:  “Plans are nothing; planning is everything.”  The plan is the byproduct of what matters most, the critical thinking and decision-making that sets up its... read more

Communication Coach: 7 website elements to convert visitors into paying customers

September 26, 2018By

The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape company websites profile elegant photos and captivating videos because that’s what buyers expect. In fact, for my clients, Google Analytics proves project galleries and case studies are the website pages visitors most frequent. However, what... read more

Exmark redesigns website

January 28, 2015By

Exmark Manufacturing launched its new responsive website at “After benchmarking our web services against leaders both inside and outside the green industry, we solicited the feedback of our customers and dealers to learn how and why they are using our site,” said Daryn Walters, Exmark director of marketing. “We worked hard to develop a new site that raises the... read more

6 ways to make your website sell

February 25, 2013By

Don’t just set it up and forget about it. Your website is your most important salesman. In fact, making sales is the only reason to have a website. Here are six great ways to give your website the tools it needs to close sales. Start with a professional design. Hopefully, no one reading this would ever let a member of... read more