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TAG: website

McLaren intros new website

January 27, 2015By

McLaren Industries launched a new website, compatible with desktop computers and mobile devices, for its line of solid cushion tires, over-the-tire tracks and rubber tracks. Among other new features, the website includes a product finder and resources database with video customer testimonials, articles and case studies. The database offers content for industries such as agriculture, material handling, waste management, demolition,... read more

Marketing/tech: Social media advertising

December 30, 2014By

Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more

Terex digs into digital marketing with responsive site, app

December 2, 2014By

As part of a strategic focus on digital marketing, Terex Construction revamped its website with a responsive design, among other enhancements, and rolled out the Terex Construction Distributor Support App. “With access to such a vast array of technology that wasn’t available five or 10 years ago, the face of sales and marketing is changing for the better,” said... read more

Bayer revamps Backed By Bayer platform

October 22, 2014By

Environmental Science, a division of Bayer CropScience, re-launched its Backed By Bayer website/platform with expanded resources for turf and ornamental (T&O) professionals. Backed By Bayer now has a suite of new tools, information and resources available through a revitalized website, expanded mobile app and more. “To our customers, the idea of being ‘backed’ by Bayer evokes a sense of partnership... read more

Marketing/tech: 5 WordPress add-ons

September 11, 2014By
Logo: Word Press

WordPress is one of the most popular website hosts for small businesses due to its customizability and ease of use. In fact, the majority of Green Industry companies I speak with rely on this tool to manage the content of their website. However, every website can use a bit of improving. Here, we’ll examine five WordPress add-ons that can take... read more

Marketing/Tech: Google Analytics

June 6, 2014By

Marketing your company effectively takes much more than luck. It takes a lot of trial and error, as you tinker with strategy and tactics to get things right and learn more about what your consumers want. Countless hours often are spent planning the perfect marketing piece, looking at different layouts, headlines and offers, trying to come up with the winning... read more