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TAG: zappos

Communication Coach: How Zappos got the customer experience right

December 2, 2020By

Zappos reimagined the customer experience by building a culture of people who are passionately committed to delivering wow through service. The recent and unexpected passing of Tony Hsieh, the former CEO and first investor in Zappos, reminded me of the early days of social media and how it influenced that transformation. When I joined Twitter in 2008 there were fewer... read more

E-newsletter marketing

October 1, 2010By

Most companies have exciting news to share with their customers. Great deals, special pricing and informative articles can turn readers from casual customers to product evangelists. Finding the right method to deliver your message can make all of the difference. E-newsletters, if done correctly, can deliver the right message, to the right people, at the right time. If done incorrectly,... read more