“People do business with people they know, like and trust” was a central theme at Marty’s Super Sales Bootcamp on Friday, June 7 in at Union Hall in Cincinnati, Ohio.
Put on by The Grow Group and led by Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., the one-day event provided attendees with solutions for all things sales.
“I’m a disruptor,” Grunder said. “I’m disrupting equilibrium. I’m here to make you think, to make you better, to help you see what’s possible.”
About 20 salespeople attended, representing companies from places as varied as California, Tennessee, Colorado, Oregon and Ohio.
Despite the differences in regions, attendees cited similar challenges in their day-to-day operations such as educating clients on services, overcoming price objections, finding and developing sales managers, cultivating time management skills, creating systems and identifying an ideal client.
Educational anecdotes and fresh ideas swirled around the room as participants engaged in meaningful conversations with one another, sharing ways to gain and retain clients by becoming a recognized and trusted company.
Attendees listened to Grunder recount stories — several of them sidesplitting — of his 35-plus years of experience in the industry. A few lucky attendees even participated in improv skits where Grunder threw curveballs depicting some common — and a few eccentric — “characters” and situations that can pop up during a sales call.
Grunder discussed the value of knowing your company’s mission and vision, of setting and sticking to personal goals and of taking time for self-reflection.
“You’ll never go wrong reflecting on what you’re doing or not doing to get in this situation,” he said.
Grunder also touched on the importance of referrals, cold calling, active listening, screening potential new clients, charging consultation fees and implementing a set of systems and processes. “Systems help ordinary people do extraordinary things,” he reminded attendees at various points during the day.
