The Toro Co. will award $30,000 in grants to nonprofits that promote water conservation through its new campaign, “Every Day. Everywhere. Every Drop Counts.”

Individuals will nominate and vote for nonprofits to receive the grants by using the hashtag #ToroGives on Instagram and Twitter from now until Aug. 31.

“We are excited to introduce this new grant program to help further awareness around the importance of water and what we can all do to conserve,” said Judson McNeil, president of The Toro Foundation. “We all play a role in our everyday actions and attitudes about water. Our hope behind this program is not only to increase awareness and shift behavior in the way we use and value water but also to help support nonprofits across the country doing great work.”

The two nonprofits receiving the most votes during the contest period will each receive a $10,000 grant. Two other nonprofits will be selected to receive a $5,000 grant, which will be determined by a panel of Toro representatives.

As part of the program, the public is being asked to vote from among Toro’s enterprise giving partners—including Audubon International, Habitat for Humanity, iDE, the Irrigation Foundation, the National Association of Landscape Professionals Foundation, the National FFA Foundation, Project EverGreen, The First Tee and Wyland Foundation. Other nonprofit organizations with a focus on water conservation, including 501(c)(3) organizations or government entities, such as parks and recreation divisions, conservation districts and public educational entities, are also eligible.

Visit the contest website to see the complete terms for nominating and voting guidelines.

Photo: Toro