TruGreen launches new branding campaign

TruGreen launched a new lawn care branding campaign focused on raising awareness about the company’s services with existing and potential customers.

The company says the goal of the new campaign is to show how TruGreen’s science-based expertise and local experience help customers achieve a lawn that makes them proud. The campaign highlights the tagline: “When you see a great lawn, it’s all you see.”

 “At TruGreen we are committed to providing our customers with a lawn they can feel proud of and one that positively reflects their lifestyle,” said Anthony Conversa, chief growth officer. “We hope this new campaign illustrates TruGreen’s commitment to help our customers showcase a lawn that commands everyone’s attention.”

The new TV spots are featured across an array of national, cable, network and connected TV programming familiar to the company’s core audiences. Viewers can watch the new campaign on sports, business and lifestyle channels, as well as TruGreen’s social channels.

“As part of the new campaign, we experimented with humor in a way that is unconventional in the lawn care industry and reinforces TruGreen as a premium and expert brand,” said Justin Reinke, vice president of product management and brand marketing. “The launch of this campaign signifies a reintroduction of TruGreen and allows us to connect with new and existing customers on how we can provide a tailored and localized service experience.”

The new TV spots for the campaign can be viewed here and here.