Video: How to sell on value
-
The “old saw” of price, service and quality is what used to define value. It used to be said that customers could control two out of the three, and having the right combination of these would optimize value in their minds. But that’s no longer the case.
Watch this video to find out why and to understand how to sell on value by determining clients’ priorities.
About the Author: Jeffrey Scott
Jeffrey Scott, MBA, author, specializes in growth and profit maximization in the Green Industry. His expertise is rooted in his personal success, growing his own company into a $10 million enterprise. Now, he facilitates the Leader’s Edge peer group for landscape business owners—members achieve a 27 percent profit increase in their first year. To learn more visit www.GetTheLeadersEdge.com.Subscribe to Landscape Management
If you enjoyed this article, subscribe to Landscape Management to receive more articles just like it.
