Video: Jamieson discusses PLANET rebranding process

March 2, 2015 -  By

The Professional Landcare Network (PLANET) will rebrand as the National Association of Landscape Professionals next month.

Here, President-Elect Scott Jamieson discusses the rebranding process, including how the association sought to maintain transparency and worked with a business-to-business branding agency.

About the Author:

Marisa Palmieri is an experienced Green Industry editor who's won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.

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