Walker creates new website, intros dealer credit giveaway

Photo: Walker Manufacturing

Walker Manufacturing designed a new website to highlight the productivity benefits of Walker mowers—TheWalkerAdvantage.com. Plus, it created a dealer credit giveaway as part of the site launch.

The website bases its productivity calculations on seven advantages that include compact, agile, steering, balance, trimming, reach and view.

In addition, its Walker Productivity Calculator feature is based on two years of testing Walker mowers versus other riding mowers on four different, real-world properties. Visitors can load their own information into the calculator and see how their mower compares to various Walker mowers. Those who use the productivity calculator and share their results on Facebook are eligible to win a $2,500 dealer credit—Walker is giving one away each month through August.

“We don’t believe there has ever been a more comprehensive study of commercial riding mowers conducted,” said Tim Cromley, Walker marketing manager. “Our team has not only broken new ground in the industry, but we have also exposed the truth of measuring productivity versus flat out ground speed. We believe discriminating business owners and customers of all types will find these results useful and use them to help improve productivity and profitability—these are take-to-the-bank results.”

Walker President Bob Walker added: “We knew the Walker was a good machine. But even we were surprised to see the Walker outperform the competition by an average of 20-25 percent.”