Web Extra: More Instagram tips for landscapers

July 27, 2016 -  By

Instagram ads, which are connected to Facebook’s powerful advertising platform, leverage powerful demographic and interest-based targeting, allowing you to show advertisements to a precise audience in a specific area. The platform constantly acquires user data, analyzing each and every post, allowing marketers to take advantage of that information.

These data are valuable to advertisers in the green industry. For instance, landscape industry companies can target people who live in a specific geographic radius; are in a particular income range; are homeowners; are fans of particular pages (like HGTV, Lowes, etc.) and more.

Similar to Facebook advertising, Instagram ads can be created around multiple objectives, such as sending someone to a website, website conversions (filling out a form), video views or post engagements (liking, sharing, commenting).

Perhaps one of the best things about Instagram’s platform is the fact that it creates a “native” or natural experience for the user. Often advertisements are seen as an “interruption.” On Instagram, if done correctly, they can seamlessly fit into someone’s stream as visual art. Product integration feels natural when an “artistic” approach is taken. While this may be difficult for a brand selling laundry detergent, landscapers have a distinct advantage because of the artistic results of their projects.

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About the Author:

Kanary is Director of Demand Generation for Kuno Creative, a digital marketing agency. A member of the green industry for the past 20 years, he has consulted with green industry companies throughout the U.S. and gives marketing lectures at several industry conferences every year. Kanary is also an adjunct professor of marketing at Baldwin Wallace University and a Certified Google Adwords and Analytics Individual.

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