Weed Man set to reach 540 territories, $91M in revenue in 2017

March 15, 2017 -  By
Logo: Weed Man

Weed Man

National lawn care provider Weed Man USA surged in 2016, according to recent statistics shared by the company, and it expects the growth to continue in 2017.

Last year, the company added 44 new territories nationwide, bringing the count to 503 territories. The company also projected it would hit 540 territories by the end of 2017 and increase systemwide sales by 12 percent.

Headshot: Jennifer Lemcke

Jennifer Lemcke

“Weed Man has grown rapidly over the past few years and as our brand awareness has strengthened with it, more consumers are turning to our franchisees to better their lawns,” said Jennifer Lemcke, COO of Turf Holdings, the company that owns the expansion rights for Weed Man USA.

Lemcke noted that 2016 revenues surpassed $91 million, a nearly 10 percent increase over 2015. The company attributed this growth to customer demand; its royalty fee structure, which allowed existing franchisees to add more trucks to the road; and an expansion with independent operators who added the franchise to their existing business. 

“Our existing franchisees account for nearly 75 percent of the new territories we added in 2016,” Lemcke added. “They take pride in being the No. 1 local source for any lawn care needs and are expanding their territories to bring these communities the high-level care businesses and home owners are seeking.”

Weed Man USA ranked No. 2 on the 2016 LM Franchise Best Buys list. The franchise has also been recognized by Forbes, Entrepreneur magazines and Franchise Times as one of the nation’s best franchises. 

LM profiled Weed Man USA in its January 2014 cover story.

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3 Comments on "Weed Man set to reach 540 territories, $91M in revenue in 2017"

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  1. Trent Ragar says:

    These Weed Man numbers are about the most um-impressive set of data I have ever seen. They continue to share these huge numbers like they really mean something, but if you do a little math you come up with the real story. $91 Million in revenue spread across 503 territories. Let’s be fair and take out the 44 new territories they added in 2016. That leaves 459 territories contributing to $91 million in revenue. That sounds great doesn’t it? Wrong. If those numbers are accurate that means the average Weed Man territory only does $198,257 in total revenue. As an industry veteran for 12 years, I can honestly tell you that most lawn care technicians do more revenue than that in a single route. Remember, that is the Weed Man average. That means there are many territories doing LESS than this. Please do your homework before purchasing a Weed Man franchise. It is a lot of smoke and mirrors. There are many different options in lawn care franchising as well as tons of resources for the independent route. Whatever you do don’t get caught up in Weed Man’s shiny sales pitch. Do your homework before signing your life away!

  2. Hi Trent,

    Let me begin by introducing myself, Jennifer Lemcke COO of Weed Man USA; thank you for pointing out publicly your interpretation of the numbers. I apologize if they seem misleading that is not our intent. The reason I say publicly, it at least gives me the chance to respond. We report out the numbers as our competitors in this space do; let me explain. We report on territories, territories for Weed Man is defined by a population of up the 150,000, many of our franchisees own multiple territories; and in fact most of our franchisees continue to add territories to their current franchise which speaks volumes for the success of our franchise network.

    We have 194 license agreements representing 503 territories, so in all fairness lets do the math by location ($91 million / 194 = $469,072 per location). Obviously newer franchises are lower and the more established locations are much higher (32 as of today, over 1 million) but to keep in line with your comments, due diligence is needed. Anyone looking to get involved with the brand gets a franchise disclosure document (FDD) that clearly states these numbers in item #19; but you are already aware of the FDD because you are also a part of a franchise system as per your online profiles, looks like past and present. Which I can appreciate your in-depth knowledge of the franchise system.

    I am taking your comments very personally because it puts a cloud on our integrity, and coming from someone inside the industry, it makes it even worse. Countless hours are spent working on our business to grow and to focus on positive results and to know me (which I know you don’t) I deeply care for our industry and everyone that is involved, so I care what you think.

    Please know that I would love the chance to speak to you directly to dispel any “smoke and mirrors”, I can always be reached at 905-579-4000 Ext: 115 or jennifer.lemcke@weedmanusa.com

    • Trent Ragar says:

      Thank you for your response Ms. Lemcke. That shows a lot of initiative to go on to an independent website and reply to a stranger. My intent was to share my experience with prospective franchisees so they may make an informed decision. There are very few unbiased resources in the marketplace these days for lawn care franchising. My comments were definitely mis-directed at Weed man, instead of franchising in general. I have zero knowledge of Weed Man and their franchising system, other than a local Weed Man in my market that I barely even know exists. My experience as you noticed includes starting a lawn care franchise at zero and growing it to a multi-million dollar location in a small market. My franchisor was very helpful the first 3-4 years in helping me get started and establishing policies and procedures. At some point I out grew their abilities to help me take my business to the next level. I had to rely on fellow franchisees and independent peer groups. Of course the royalties never get any smaller. To sum up my thoughts, here are my unbiased opinions on franchising in general for anyone considering the plunge. As my current company is independent of any franchise system, I feel like I have pretty educated opinions on both.

      Pros for franchising:

      Initial startup runs much smoother. Count on $50k plus just for branding, website, & software if you go it alone.

      Time. Having branding, website and software decisions done saves months of time going through that process.

      Fellow franchisees. It is great to be a part of a team that you don’t have to worry about. Independents can steal customers or ideas from you. A great franchise network encourages open communication and sharing of ideas.

      Cons for franchising:

      Geographic restrictions. You can’t expand as easily if you are surrounded by existing franchisees.

      Royalties. A great operator who is spending money to aggressively grow will net 16-20% at best. Most franchisors want 6% or more. That is 1/3 of your profit.

      Exit Strategy. Every company needs an exit strategy. If you are part of a franchise system then it greatly restricts your pool of buyers. It’s not impossible, but if your company is highly successful the pool of buyers willing to spend large amounts of money and then be in a franchise agreement is very small.

      Closing thoughts. Franchising can be a blessing and a curse. No doubt it increases your chances of success and simplifies your life as a new business owner, but once you are highly successful you will probably wish you weren’t a franchisee. I am always open for questions and concerns from anyone looking for an unbiased opinion about what is probably the most important business decision you will ever make.

      Trent Ragar
      trent@naturalstatepest.com