TruGreen will offer a irrigation maintenance service in 15 to 20 Eastern and Northern U.S. cities in 2016, The Commercial Appeal reported. The service is branded as TruGreen Sprinkler Repair and Maintenance, and the company calls the move a “test program.” Brent Armstrong, the company’s vice president, told The Commercial Appeal it will hire 100 workers for the initial “test program,” and... read more
It’s not a huge surprise that TruGreen LandCare dropped the first part of its name earlier this week, rebranding to LandCare. But some of the things CEO Mike Bogan shared with LM about the company’s rebranding process were unexpected. First, the trucks and trailers will be orange. The company refers to the new hue as “tangerine.” Rather, the new truck introductions... read more
TruGreen LandCare, based in Ijamsville, Md., rebranded, changing its name to LandCare. A new logo and colors also debuted along with the tagline, “Your Land. Our Care.” The brand was developed with input from branch teams. CEO Mike Bogan, a former Brickman executive who took the helm in 2014, met with several hundred team members across all 50 branches over... read more
A look at the 2014 headlines that could have a lasting impact on the green industry. TruGreen: On its own and preparing to grow ServiceMaster completed the separation of its TruGreen business on Jan. 14. The move was announced in November 2013, after the company reportedly lost 300,000 customers in two years. It was executed as a tax-free spin-off to... read more
Ijamsville, Md.-based TruGreen LandCare appointed Michael Bogan as CEO, effective Nov. 3. Bogan succeeds Vidu Kulkarni, who steps down as CEO following a three-year term. Bogan spent 23 years with The Brickman Group before starting a consulting business in 2013. During his tenure at Brickman, he was involved with both organic and acquisition growth opportunities. “This is a great opportunity... read more
A look at the numbers behind the largest 150 firms in the landscape and lawn care industry. The Green Industry’s largest 150 firms, ranked by annual revenue, grossed a total of $7,668,025,804 in 2013 sales. That’s a 0.2 percent drop from last year’s list, despite the list’s bottom threshold bumping up to nearly $7.6 million from $5.4 million last year.... read more
