The Associated Landscape Contractors of Colorado (ALCC) is the first state association to partner with the National Association of Landscape Professionals (NALP) in support of the Industry Growth Initiative (IGI), NALP’s program responsible for growing the industry and its workforce.

ALCC has committed $15,000 in seed money toward the initiative, with a goal of raising $75,000 in support from its membership.

“In light of Colorado’s unprecedented growth, coupled with historic low unemployment, we understand how crucial it is to demonstrate the career opportunities within the landscape industry,” said John McMahon, executive director of ALCC. “Through IGI, we hope to reverse the decline of enrollment at trade schools as we increase the availability of related skills training in our state.”

Funding for the IGI supports an array of programs designed to raise the visibility of industry careers, including advertising campaigns, media relations efforts, marketing collateral, promotional videos and social media outreach.

“NALP applauds ALCC’s leadership and the industry stewardship they have demonstrated by their desire to work collaboratively in tackling issues associated with industry growth,” said Sabeena Hickman, NALP’s CEO. “Promoting the industry and working to attract the best and the brightest to the field can only be accomplished by unified efforts among stakeholders. ALCC has established a strong precedent for effective action through collaboration.”

In addition to growing the industry workforce, IGI is also tasked with educating home and business owners about the value of investing in the outdoor spaces where they live, work and play and showcasing the expertise afforded by landscape professionals.