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About Andrew Pototschnik

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Potoschnick is founder of Lawn Care Marketing Expert, as well as a PLANET consultant, author and speaker at green industry conferences. Reach him at 786-309-7898.

Posts by Andrew Pototschnik

Direct mail’s secret sauce Posted on 01 Nov 2014 in the 1014 & Business Planner 2015 & LM Web Extras categories.

Many landscape professionals have a certain attitude about good old-fashioned direct mail marketing: “I tried it once before and it didn’t work.” The keyword here is once. Do-it-yourself business owners... Read more»

How can I get more sales? Posted on 11 Oct 2013 in the 1013 & Business Planner 2014 categories.

In describing the process companies go through to generate new customers, I refer to a big old sales funnel. You pour leads in the top and sales come out the... Read more»

6 ways to make your website sell Posted on 25 Feb 2013 in the 0213 & Turf+Ornamental Care categories.

Don’t just set it up and forget about it. Your website is your most important salesman. In fact, making sales is the only reason to have a website. Here are... Read more»