BrightView rebranding begins

March 17, 2016 -  By

Now through mid-summer, BrightView is rolling out its new brand. This process follows the integration of The Brickman Group and ValleyCrest Cos.

The companies merged in mid-2014 and announced the new name and brand in December 2014.

“This is a significant day as we take the next step in communicating BrightView and the promise of delivering confidence from excellence,” said BrightView CEO Andrew Kerin. “We do this by taking care of each other, clients and communities and by taking pride in trusted relationships and solutions that matter. We’re excited about this next chapter—and we’re thankful to all of our talented team members and those who have worked hard over many years to make this a reality.”

The company said the name—which carries forward the ‘B’ from Brickman and the ‘V’ from ValleyCrest—speaks to the bright views, or beautiful landscapes, the organization designs, develops, maintains and enhances on client properties. Additionally, it speaks to the bright view the organization offers its team members in the form of opportunity and career advancement, as well as a continued commitment to excellence in service delivery for its clients and their customers.

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