The DLF brand and the Pickseed brand will combine to form one brand: DLF Pickseed.

A more efficient experience for the customer is the company’s focus, as the move will provide each customer with one sales representative to service its seed requirements, the company said in a recent press release.

Seed Research of Oregon will remain a separate brand. Products offered will be the same and sales representatives will largely remain the same, DLF Pickseed said.

The transition process will take place over the next few weeks.

Bill Dunn will lead the new Professional Division and all sales representatives will report to him.