John Deere launches military discount program

March 10, 2015 -  By

Photo: John Deere

John Deere added another layer to its GreenFleet Loyalty Rewards program, with the creation of a military discount program that provides current and former service members a free, two-year Platinum membership.

Along with equipment discounts, Platinum members receive special financing options, workshop products discounts and other exclusive members-only benefits. Typically, a customer must purchase two pieces of qualifying equipment within a 12-month period to reach Platinum GreenFleet status. Military service members automatically qualify by signing up through a membership form, and customers with an existing GreenFleet membership may have a military credit added to their account.

Those eligible for the program include members of the U.S. Army; U.S. Navy; U.S. Air Force; Marine Corps; U.S. Coast Guard; National Guard; or reserves of these branches who are in active, reserve or retired status. Veterans who retired after 20 years of service and/or those who receive Veterans Affairs benefits also are eligible for the program.

“John Deere is a proud supporter of United States military service members,” said Steve Wilhelmi, John Deere tactical marketing manager. “As an American-made brand, we are thankful for the brave men and women who risk their lives to protect our freedom. The military discount program is John Deere’s way of honoring and rewarding the commitment of the men and women who serve this nation.”

LM Staff

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