TAG: Bruce Wilson

Bruce’s view: Competence or commodity?

August 7, 2015By

True or false: To be successful, an account manager or business developer needs a degree in horticulture or experience in landscape maintenance. False. Here’s why: A company can have people with a lack of landscape or horticultural knowledge as long as there is a depth and sharing of that knowledge in the company. As investment bankers, venture capitalists and corporate... read more

NALP seeks members, nonmembers for peer groups

June 30, 2015By

The National Association of Landscape Professionals (NALP) seeks members and nonmembers for its peer group program. It currently has five groups with four to six landscape companies per group. A sixth group is expected to launch soon. “Any company can apply and will be considered for new groups as they form,” said Bruce Wilson, lead facilitator for NALP peer groups. Wilson,... read more

Bruce’s View: Protect the nest

June 11, 2015By

Arizona Cardinals fans use the phrase “protect the nest” to refer to winning at home. You can easily adapt this concept as an action plan to prevent your top employees from being poached. Years ago, poaching was taboo. Most companies would never think of going to a competitor’s job site or waiting for staff to leave the yard to approach... read more

Do office superheroes hurt profits?

June 3, 2015By

It’s easy to be swallowed up the constant flow of information – the pings, clicks, beeps, alarms and various reminders from people and electronic devices that demand our attention.  How many times have you heard someone say they couldn’t finish one thing or another because they ‘ran out of time’ or ‘lost track of time’? In reality, they were seduced... read more

Bruce’s View: Can we pay more?

April 1, 2015By

How can we afford to pay more for our employees when our customers want to pay less for our work? Wow, it’s the million-dollar question. Especially in the landscape maintenance industry, which is more price-driven than ever. And if we did pay more, would it be worth it? Here’s what I observe in the industry: -We hire at the lowest... read more

February 2015: Editorial advisory board

February 17, 2015By

What’s one easy way a company can improve cash flow? Landscape Professionals Richard Bare Arbor-Nomics Turf, Norcross, Ga. “Research every nook and cranny of the business (or hire a professional business analyst/consultant to do it). For instance, how much are you paying to take credit cards? Maybe what you’re paying makes it cost prohibitive to take the leading card. (For... read more