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About Bruce Wilson

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The author, of the Wilson-Oyler Group, is a 30-year industry veteran. Reach him at

Posts by Bruce Wilson

The power of a well-aligned culture Posted on 12 Dec 2016 in the December 2016 & Expert Insights categories.

Peter Drucker, the “father of modern management,” allegedly said “culture eats strategy for breakfast.” This means that no matter how brilliant your strategy is on paper, it won’t overcome a... Read more»

Hire for potentenial Posted on 17 Oct 2016 in the Expert Insights & October 2016 categories.

Groom employees to step into critical positions well in advance of needing them in those roles. Few landscape companies would say they have enough employees who are ready to step... Read more»

Bruce’s View: 5 ways to innovate Posted on 17 Oct 2016 in the Expert Insights & October 2016 categories.

Everywhere we go, we meet with landscape leaders who are looking to offer a greater service experience, higher quality work and become a great place to work. But simply talking... Read more»

Hunches go better with facts Posted on 05 Aug 2016 in the August 2016 & Expert Insights categories.

“The degree of one’s emotions varies inversely with one’s knowledge of the facts,” said British philosopher and mathematician Bertrand Russell when explaining logical analysis. Here’s why he’s right when it... Read more»

Bruce’s View: 5 ways to align with values Posted on 09 Jun 2016 in the Expert Insights & June 2016 categories.

I often see a disconnect between the corporate values posted on a company’s wall and the way these ideals are executed in real time. Doing the right thing, delivering high... Read more»

Bruce’s View: Don’t give up on lost customers Posted on 08 Apr 2016 in the April 2016 & Expert Insights categories.

Lost customers are always customers, whether they continue doing business with you or not. Most of the time, we forge ahead when we lose a client. We focus on generating new... Read more»