Jeff KorhanNov 3, 2023
Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022.
Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what to do about them. Serious marketers close these gaps the way professional athletes fix their…
Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable…
Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose.
Up until 2009, social media was exciting because it worked. It was all about the user experience. Twitter was hot, and that made it easy to make connections and get your ideas discovered and shared. The value of history is…
You’ve been there from the beginning. You attracted the first customers. You created a culture that made them happy. You handpicked team members who believed in that culture. Everything was clicking. Over time, new challenges popped up. You tried to…
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