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TAG: Marketing Mojo

Communication Coach: Target buying intent

November 4, 2020By

As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always be your top priority. They... read more

Marketing Mojo: Be a friend to win with SEO

September 8, 2020By
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Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world. read more

Market your business like it’s 2022

July 7, 2020By

Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022. read more

Marketing Mojo: Fix this marketing gap to close more sales

March 5, 2020By

Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what to do about them. Serious marketers close these gaps the way professional athletes fix their weaknesses. They commit to a plan and track their progress toward accomplishing key activities. Every business needs marketing. The problem... read more

How Google is elevating conversational search

December 23, 2019By
Person with a smartphone (Photo: Ivanko_Brnjakovic/iStock Editorial / Getty Images Plus/Getty Images)

Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable of understanding content based on its context from associated phrases and sentences. This essentially kills traditional keyword optimization. For years,... read more

Communication Coach Why marketing needs a bigger purpose

September 18, 2019By
Apple (Photo:

Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose. read more