Author Archive

Jeff Korhan

About Jeff Korhan

rss feed Email

Jeff Korhan is the author of Built-In Social, founder of Landscape Digital Institute, and a Duct Tape Marketing Certified consultant. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at www.landscapedigitalinstitute.com

Posts by Jeff Korhan

Communication Coach: The Google tool that will help you dominate local searches Posted on 28 Nov 2018 in the Blog categories.

When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard of marketing because they... Read more»

Communication Coach: 3 pillars of customer relationships Posted on 31 Oct 2018 in the Blog categories.

The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of technology. Those of us who... Read more»

Communication Coach: 7 website elements to convert visitors into paying customers Posted on 26 Sep 2018 in the Blog categories.

The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape company websites profile elegant photos... Read more»

Communication Coach: How to make content marketing a business practice for your landscape firm Posted on 12 Sep 2018 in the Blog categories.

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is... Read more»

Communication Coach: A tool for getting company culture right Posted on 25 Jul 2018 in the Blog categories.

Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact, the right culture promises to... Read more»

Communication Coach: Brand voice is the backbone of your marketing Posted on 27 Jun 2018 in the Blog categories.

If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful... Read more»