Author Archive
About Jeff Korhan
Jeff Korhan is the author of Built-In Social and founder of Landscape Digital Institute. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at www.landscapedigitalinstitute.com
Posts by Jeff Korhan
If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is... Read more»
Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact, the right culture promises to... Read more»
If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful... Read more»
What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before they will buy. Last year... Read more»
I get it. Writing is not your thing. You would rather craft your message with a video. That’s your preferred communication medium. Or maybe you like to use snapshots... Read more»
Data is the building block of scientific research, which is why it’s useful for backing up claims. Data also is a resource that becomes more valuable as it becomes smarter.... Read more»
