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About Jeff Korhan

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Jeff Korhan is the author of Built-In Social and founder of Landscape Digital Institute. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at

Posts by Jeff Korhan

Communication Coach: How to make content marketing a business practice for your landscape firm Posted on 12 Sep 2018 in the Blog categories.

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is... Read more»

Communication Coach: A tool for getting company culture right Posted on 25 Jul 2018 in the Blog categories.

Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact, the right culture promises to... Read more»

Communication Coach: Brand voice is the backbone of your marketing Posted on 27 Jun 2018 in the Blog categories.

If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful... Read more»

Communication Coach: Predict customer behavior like Amazon Posted on 30 May 2018 in the Blog categories.

What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before they will buy. Last year... Read more»

Communication Coach: How the right words predictably sell Posted on 25 Apr 2018 in the Blog categories.

  I get it. Writing is not your thing. You would rather craft your message with a video. That’s your preferred communication medium. Or maybe you like to use snapshots... Read more»

Tips for managing your data Posted on 10 Apr 2018 in the 1017 & Business & Business Planner 2018 categories.

Data is the building block of scientific research, which is why it’s useful for backing up claims. Data also is a resource that becomes more valuable as it becomes smarter.... Read more»