Author Archive
About Jeff Korhan
Jeff Korhan is the author of Built-In Social, founder of Landscape Digital Institute, and a Duct Tape Marketing Certified consultant. He helps green industry owners, marketers and sales teams craft and communicate branded customer experiences that sell. Learn more at www.landscapedigitalinstitute.com
Posts by Jeff Korhan
LM contributor Jeff Korhan shares how specific and clear calls to action can make a difference in your business marketing. Read more»
Up until 2009, social media was exciting because it worked. It was all about the user experience. Twitter was hot, and that made it easy to make connections and get... Read more»
Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. Read more»
Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they... Read more»
You’ve been there from the beginning. You attracted the first customers. You created a culture that made them happy. You handpicked team members who believed in that culture. Everything was... Read more»
I was doing some discovery work with a new client, our first meeting together. She said, “Marketing is difficult.” Marketing used to be easy. You could pay for an ad... Read more»
