Author: Jeff Korhan

Jeff Korhan

Jeff Korhan

Jeff Korhan is the owner of True Nature Marketing, a Naples, Fla.-based company helping entrepreneurs grow. Reach him at jeff@truenature.com. Jeff works with service companies that want to drive growth and enhance their brand experience with digital platforms.

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Marketing Mojo: One strategy question your business needs to know

Jeff Korhan explains how busy season tests the strategic plans your business has in place and that you need to continuously focus on developing your strategies to reap the rewards.

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Communication Coach: Never fake your company mission

Jeff Korhan explains how a company’s core strength, such as communication, helps to overcome every situation when it comes to helping the business grow.

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Communication Coach: The invisible measure of future growth

Jeff Korhan explains that when you make business a numbers game it negates the power of people, who make a difference.

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Communication Coach: How to activate your network and grow personal relationships in 2024

Jeff Korhan explains how building personal relationships and reaching out to industry leaders can help your company grow.

Stop making visual marketing a happy accident

Jeff Korhan explains why visual marketing is vital for growing a business in the landscaping industry and shares tips on shooting your own projects.

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How to make service a marketing advantage

Jeff Korhan explains that if your business wants to grow and build a marketable advantage then make it a practice to outservice your competitors in every way possible.

Sharing a great sales book that isn’t salesy

Jeff Korhan shares how working on your negotiation skills can help boost sales for you and your business.

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How flexible contracts gain trust and upsells

Jeff Korhan says treating a contract as a communication tool can not only put your clients at ease, it can also prevent common issues that come up during the project development stage.

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Jeff Korhan shares how to use contracts to close more deals

Jeff Korhan previews his upcoming education session at this year’s Equip Exposition, where he will expand on using contracts effectively.

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3 ways to up your team’s listening skills to boost your sales

Instead of using technology, Jeff Korhan advises readers to consider these traditional practices guaranteed to make meaningful human connections and maximize productivity and outcomes.

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Why optimizing customer relationships can benefit your sales team

Jeff Korhan shares how asking clients tough questions can foster a long-term relationship and build trust.

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How to set the stage with sales to own the show

Jeff Korhan shares how sales professionals need to do more to engage clients in this age of quick services and turnovers.

Screencap: Jeff Korhan

Steps not stages: Know when to stop selling and start celebrating

Jeff Korhan explains the sales process should never be a series of steps, but rather a series of stages that group those steps.

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How unlocking the power of process will drive sales success

Jeff Korhan explains how having a strong process will drive more sales and improve your company’s success.

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Communication Coach: How selling pros manage buying decisions

Jeff Korhan shares some different strategies you can use to better manage situations you may encounter while selling and close more deals.

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