To kick off Smart Irrigation Month, the Irrigation Association (IA) launched a Thunderclap crowdspeak campaign to promote water-use efficiency best practices.

Thunderclap is a platform that allows an organization to promote a specific cause and increase its social reach through Facebook, Twitter and Tumblr. Individuals who join the IA Thunderclap campaign contribute by allowing their social media accounts to send out the same message at the same time as their fellow supporters.

This year’s Smart Irrigation Month Thunderclap message is: “I support #SmartIrrigationMonth! Join me in promoting efficient water use this July. Let’s make every drop count.”

To join the campaign through Facebook, Twitter or Tumblr, visit IA’s Thunderclap page. Thunderclap will request permission to send the Smart Irrigation Month message to your contacts on your behalf on July 11 at 9:00 a.m. EST. After the campaign is complete, Thunderclap won’t post any additional messages on your behalf.

The campaign needs at least 100 supporters for the message to be sent on July 11, which the IA is dubbing “Irrigation Technology Tuesday.”