RMI Fusion will introduce At Home Pros, which matches certified contractors to homeowners in need of professional home service providers in industries like roofing, plumbing, HVAC, windows, pest control and lawn care by connecting both parties over the phone in real time.

Leading the charge is Brent Wheeler, EVP and managing partner at RMI Fusion. A licensed residential general contractor with more than 20 years in the business, Wheeler combines his understanding of the residential contracting industry with proven marketing tactics.

Wheeler has pioneered customer acquisition programs for Back Pain Centers of American, Aetna, Terminix, TruGreen, Home Depot and American Home Shield.

At Home Pros provides network contractors exclusive, high-quality leads via a dedicated call center that has prescreened homeowners — allowing home service providers to create reliable appointments, close more sales and build their businesses.

As a full-service customer acquisition entity, At Home Pros delivers media, marketing and leads — as well as specialized call center agents with extensive experience in the roofing industry. It’s launching in the Southeastern U.S. and is slated for rapid expansion into other markets.