Simplot Turf and Horticulture entered into an exclusive licensing agreement with the GreenKeeper application, a web-based application that includes the use of advanced data models to guide turfgrass management decisions.

The app uses more than 650 different agronomic algorithms to aid in the scheduling of product applications, turfgrass cultural practices and inventory operations.

“Simplot’s commitment to the turf industry and the science to move it forward has been a critical part of our collaboration,” said Bill Kreuser, Ph.D., GreenKeeper founder. “Working with them to get this in the hands of so many turf professionals will be incredible.”

Simplot Turf and Horticulture said the company believes data-driven decision-making and precision turf management is the next frontier for the profession. Simplot said working with GreenKeeper will help turf managers achieve greater efficiency and performance in their product usage, agronomic planning and technical programs.

“Simplot is proud to team up with the GreenKeeper app and is excited to support this program in the professional turf markets. Intelligent data analysis is essential to lead a successful turf management team, and it is our opinion that GreenKeeper is the best tool out there,” said Barry Mac Ban, Simplot Turf and Horticulture’s general manager.