Business growth is a good thing, but only if you are prepared. If you were to land the contract or client of your dreams, could you handle it? In every industry there are variables. This can be the weather, available financing, recruiting the right talent, training and retaining them and having a clean safety record. All of these factors weigh... read more
One of my longtime landscaping clients kicked off our relationship by informing me that wherever he lives his landscaping always sets the standard. He wanted us to create a showplace whose beauty would be appreciated by all of his family, friends, and neighbors. Of course, we loved the idea and enthusiastically sought to make it happen. When we sat down... read more
LM columnist Jeff Korhan explains how landscape companies can get reacquainted with their customers to help drive growth in 2021. read more
Zappos reimagined the customer experience by building a culture of people who are passionately committed to delivering wow through service. The recent and unexpected passing of Tony Hsieh, the former CEO and first investor in Zappos, reminded me of the early days of social media and how it influenced that transformation. When I joined Twitter in 2008 there were fewer... read more
As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always be your top priority. They... read more
A few weeks ago, I noticed a Facebook request for a recommended sales book to help an entry-level landscape designer find her way with clients. My first thought was that nobody learns to sell from a book. This brought back memories from my struggles as a technical sales representative just after college. I was primarily hired for my chemistry background,... read more
