In the first decade of my career, I worked in several corporate sales and marketing roles. It was a great experience, enjoying the many perks and learning about business, just not small business. Leaving that world and its many support systems to launch a landscaping company was scary. I had thousands of questions, including how to get noticed in communities... read more
It’s that time of the year when production and selling are competing for your time. There’s a sense of urgency to make the most of this peak season before it tapers off. In a recent Facebook conversation, a contractor shared her frustration with working up estimates and never hearing back from the prospective buyers. While email automation software can help,... read more
Business growth is a good thing, but only if you are prepared. If you were to land the contract or client of your dreams, could you handle it? In every industry there are variables. This can be the weather, available financing, recruiting the right talent, training and retaining them and having a clean safety record. All of these factors weigh... read more
One of my longtime landscaping clients kicked off our relationship by informing me that wherever he lives his landscaping always sets the standard. He wanted us to create a showplace whose beauty would be appreciated by all of his family, friends, and neighbors. Of course, we loved the idea and enthusiastically sought to make it happen. When we sat down... read more
LM columnist Jeff Korhan explains how landscape companies can get reacquainted with their customers to help drive growth in 2021. read more
Zappos reimagined the customer experience by building a culture of people who are passionately committed to delivering wow through service. The recent and unexpected passing of Tony Hsieh, the former CEO and first investor in Zappos, reminded me of the early days of social media and how it influenced that transformation. When I joined Twitter in 2008 there were fewer... read more
