TAG: Communication Coach

Communication Coach: Live by the calendar to create generous marketing

January 30, 2019By

I was doing some discovery work with a new client, our first meeting together. She said, “Marketing is difficult.” Marketing used to be easy. You could pay for an ad and recoup its cost plus a profit. This was the power of a full-color Yellow Page ad. The more you paid the more you got back in return. Marketing is... read more

Communication Coach: 7 must have marketing trust signals

January 3, 2019By

If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals. Trust signals are marketing assets that move buyers to action. They include customer reviews, case studies, and other marketing that validates assumptions. Fifty seven percent of all buying decisions happen before buyers contact a business. This is why... read more

Communication Coach: The Google tool that will help you dominate local searches

November 28, 2018By

When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard of marketing because they carry with them the strength of trusted relationships. That influence is why they predictably convert prospective buyers into new customers. In my joint survey with Landscape Management, 87 percent of... read more

Communication Coach: 3 pillars of customer relationships

October 31, 2018By

The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of technology. Those of us who were early adopters got some easy wins with it. No more. Now technology is a must-have just to stay competitive and squeeze more profit out of every sales dollar. So... read more

Communication Coach: 7 website elements to convert visitors into paying customers

September 26, 2018By

The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape company websites profile elegant photos and captivating videos because that’s what buyers expect. In fact, for my clients, Google Analytics proves project galleries and case studies are the website pages visitors most frequent. However, what... read more

Communication Coach: How to make content marketing a business practice for your landscape firm

September 12, 2018By

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more