Communication Coach: Signal your business power with marketing clarity
LM contributor Jeff Korhan shares how specific and clear calls to action can make a difference in your business marketing. read more
Communication Coach: Why marketing is hard and how to fix it
Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more
Communication Coach: The question that perfected my customer growth
Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should embark on a journey with a business that’s new to them. The next and usually unspoken question they have is whether that growth is good or junk. Good business... read more
Communication Coach: Live by the calendar to create generous marketing
I was doing some discovery work with a new client, our first meeting together. She said, “Marketing is difficult.” Marketing used to be easy. You could pay for an ad and recoup its cost plus a profit. This was the power of a full-color Yellow Page ad. The more you paid the more you got back in return. Marketing is... read more
Communication Coach: 7 must have marketing trust signals
If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals. Trust signals are marketing assets that move buyers to action. They include customer reviews, case studies, and other marketing that validates assumptions. Fifty seven percent of all buying decisions happen before buyers contact a business. This is why... read more
Communication Coach: The Google tool that will help you dominate local searches
When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold standard of marketing because they carry with them the strength of trusted relationships. That influence is why they predictably convert prospective buyers into new customers. In my joint survey with Landscape Management, 87 percent of... read more
