Marketing’s role is to bring people closer to your company. If you are lucky it will change lives too, but let’s not get ahead of ourselves. Bringing people close is not easy because their actions often take an unpredictable path. What is predictable is that people seldom make buying decisions in isolation. They talk them over with friends or go... read more
Jeff Korhan talks about why landscape professionals should "put on a little show" in their landscape project presentations in order to make the sale. read more
LM contributor Jeff Korhan shares how specific and clear calls to action can make a difference in your business marketing. read more
Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more
Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should embark on a journey with a business that’s new to them. The next and usually unspoken question they have is whether that growth is good or junk. Good business... read more
I was doing some discovery work with a new client, our first meeting together. She said, “Marketing is difficult.” Marketing used to be easy. You could pay for an ad and recoup its cost plus a profit. This was the power of a full-color Yellow Page ad. The more you paid the more you got back in return. Marketing is... read more
