If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more
Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact, the right culture promises to smooth out several of our industry’s top challenges: Workplace productivity; Employee engagement; and The customer experience. Great company culture is something you know when you experience it. It’s a signature... read more
If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful quality because nowadays marketing is an increasingly human experience. People naturally communicate with human language. And now Google (and other search engines) are using AI to communicate that way, too.... read more
What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before they will buy. Last year Amazon bought Whole Foods to extend its retail dominance into new product lines and for the brick and mortar opportunity to study buying behavior. Amazon Prime members can now get... read more
I get it. Writing is not your thing. You would rather craft your message with a video. That’s your preferred communication medium. Or maybe you like to use snapshots on Instagram to tell your story. What matters is finding a medium that you are comfortable using. Just keep in mind that whether your message is written, spoken or communicated... read more
Professional athletes pay close attention to everything their bodies tell them. Each signal communicates the need for taking action. A sharp pain signals danger. It may be a weakness, an imbalance or something worse that’s calling out for attention. But what action, if anything, should be taken right now? A version of this is happening every day in your business.... read more
