Communication Coach: Why marketing is hard and how to fix it
Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more
Recap: McKay Lighting Summit focuses on marketing
Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more
Indie Award semifinalist Mower Man reaches thousands on social media
David Ovando’s origin story mirrors that of many industry professionals. What started as a side job, cutting a few lawns to make a little extra money, turned into a career and a passion. “I just wanted to make $600 to pay rent,” said Ovando, owner of Mower Man Lawn Services in McKinney, Texas. “In the first couple months, I made $10,000-$15,000,... read more
Q&A: Experts discuss the biggest mistakes LCOs make
At a breakfast panel on Nov. 16 during the 2016 Landscape Management Lawn Care Forum, our group of experts weighed in on a burning question: “In each of your areas of expertise, what is the biggest mistake you see lawn care companies make?” Here’s how they responded. Karen Reardon—vice president of public affairs, Responsible Industry for a Sound Environment (RISE) Area of expertise: pesticide and fertilizer policy... read more
Korhan launches Landscape Digital Institute
Jeff Korhan launched the Landscape Digital Institute, an online digital marketing training community for green industry professionals. Korhan is a former landscape business owner, author, speaker and small business digital marketing consultant. “The green industry has been the soul of my entrepreneurial career, so I decided it was time to bring my expertise and experience home to help the people... read more
