Communication Coach: Why marketing is hard and how to fix it

Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more
Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more
At a breakfast panel on Nov. 16 during the 2016 Landscape Management Lawn Care Forum, our group of experts weighed in on a burning question: “In each of your areas of expertise, what is the biggest mistake you see lawn care companies make?” Here’s how they responded. Karen Reardon—vice president of public affairs, Responsible Industry for a Sound Environment (RISE) Area of expertise: pesticide and fertilizer policy... read more
Jeff Korhan launched the Landscape Digital Institute, an online digital marketing training community for green industry professionals. Korhan is a former landscape business owner, author, speaker and small business digital marketing consultant. “The green industry has been the soul of my entrepreneurial career, so I decided it was time to bring my expertise and experience home to help the people... read more