TAG: digital marketing

Communication Coach: Why marketing is hard and how to fix it

April 30, 2019By
Viewing laptop (Photo: iStock.com/ZoneCreative)

Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more

Recap: McKay Lighting Summit focuses on marketing

February 1, 2017By

Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more

Indie Award semifinalist Mower Man reaches thousands on social media

December 6, 2016By

David Ovando’s origin story mirrors that of many industry professionals. What started as a side job, cutting a few lawns to make a little extra money, turned into a career and a passion. “I just wanted to make $600 to pay rent,” said Ovando, owner of Mower Man Lawn Services in McKinney, Texas. “In the first couple months, I made $10,000-$15,000,... read more

Q&A: Experts discuss the biggest mistakes LCOs make

November 18, 2016By

At a breakfast panel on Nov. 16 during the 2016 Landscape Management Lawn Care Forum, our group of experts weighed in on a burning question: “In each of your areas of expertise, what is the biggest mistake you see lawn care companies make?” Here’s how they responded. Karen Reardon—vice president of public affairs, Responsible Industry for a Sound Environment (RISE) Area of expertise: pesticide and fertilizer policy... read more

Korhan launches Landscape Digital Institute

July 6, 2016By

Jeff Korhan launched the Landscape Digital Institute, an online digital marketing training community for green industry professionals. Korhan is a former landscape business owner, author, speaker and small business digital marketing consultant. “The green industry has been the soul of my entrepreneurial career, so I decided it was time to bring my expertise and experience home to help the people... read more