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About Greg Herring

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Greg Herring has served as a CFO of both public and private companies. Herring is the founder and CEO of The Herring Group, financial leaders in the landscape industry on a mission to improve the profit margin of companies and the life margin of owners by using its proprietary process, the Path to 12 percent.  Read his blog at herring-group.com or get in touch at greg.herring@herring-group.com.  

Posts by Greg Herring

Grow your Green: The opportunity presented by 10 percent operating profit margin Posted on 31 Jan 2023 in the Current Issue & From the Magazine categories.

Greg Herring breaks down The Herring Group's Landscape Industry Benchmark Report, which shows most companies can be a lot more profitable than they are. Read more»

Grow your Green: Are your incentive plans like a lottery ticket? Posted on 02 Dec 2022 in the 1122 & Business & Featured & From the Magazine & Grow your Green categories.

During this time of year, we work with many of our landscape clients to create incentive plans for key employees for next year. Not all landscape companies are ready for... Read more»

Grow your Green: Why anchoring weighs down the profitability of your business Posted on 22 Aug 2022 in the 0822 & Business & From the Magazine categories.

Greg Herring explains how in the landscape business, a cognitive bias called anchoring can hold back the path to increasing profit margin. Read more»

BrightView’s latest earnings report breaks down the impact of inflation Posted on 19 Aug 2022 in the Business & LM Exclusive & Today's Green Industry News categories.

Greg Herring discusses BrightView's latest financial results and the impact of inflation on the quarter that ended June 30, 2022. Read more»

BrightView’s latest earnings report shows company’s growth in revenue Posted on 24 May 2022 in the Business & LM Exclusive & Today's Green Industry News categories.

Greg Herring discusses BrightView's growth in revenue while looking at the company's latest financial results for that quarter that ended March 31, 2022. Read more»

Why you should harness the power of selectivity Posted on 10 May 2022 in the 0522 & From the Magazine categories.

Greg Herring says the power of selectivity allows the company to choose more profitable services with higher profit margin customers. Read more»