Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.

Kemerling oversees all marketing initiatives, including content marketing, search engine optimization, email marketing, public relations and social media, and creates strategies that improve brand relevance, drive traffic, increase media mentions and improve overall ROI.

The 3rd annual The Lighting Summit, hosted by McKay Landscape Lighting, is an opportunity for dedicated landscape lighting professionals to learn and collaborate with like-minded professionals in a noncompetitive environment. Topics and content are geared for growing and improving business practices.

Held at Embassy Suites in downtown Omaha, Neb., the conference takes place on Jan. 27-28. Registration is $1,599 per attendee and closes Jan 8. Landscape Management is the media sponsor of the event.